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Is Fashion Week Still Relevant? Or Rather, Does Anyone Care?

February 10, 2006 5:28 PM

Fashion week is over, brain has suffered roundly from the experience, and rebooting is a bitch. But since I promise to deliver some Plato with my Prada I think it is time to get conceptual!

In all of my musings I have been wondering why it is that fashion week is important? Why do we care? Nominally we must care because we as consumers and aficionados of fashion look forward to the release of new design. And yet when one works in an artistic and hence emotionally driven medium it is rare that one can really pinpoint that arrival of the new. So what did I learn about the new this fashion week?

To Quote Shirley Bassey singing for Propellerheads:

They say the next big thing is here, that the revolution is near, but to me it seems quite clear that it is all just a bit of history repeating. There is fashion, there is fad, and the joke is rather sad that it is all just a little bit of history repeating.

Herbert Blumer proposed in the sixties a general theory of fashion that focused fashion as a process of historical continuity. New fashions are also in relation to others-one being built on top of one another. Fashion thus is always about modernity in that it is of the times…

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